Mission & Values

We make products with the primary aim to encourage people, especially families, into the outdoors and help them engage with nature and the world around them.

Creative, active everyday adventure for families with good products that are functional, fun and extremely durable.


Good people
We work with good people who believe in and do good things.

Our planet
We love the natural world and aim to increase awareness and interaction for all.

What can we do?
We are working steadily to learn and improve our business practises and sustainability.

Long lasting
Our products are made to last for years. But if they do get to the end, they are fully recyclable.

See Environment & Sustainability